Tuesday, 5 November 2013

IS AUSTRALIA THE NEW SOUTHERN EUROPE?

Most of the world thinks Australia is a quarry and a farm. A nice place to visit, albeit expensive. The country also manufactures things. And often does so well, but receives little credit internally and for the most part externally.

Internal criticism is normally directed at the futility of endless public subsidies for commoditised industries in a globalised world. Passenger cars are a prime example. Australians' don't buy many Australian built cars. They prefer European or Asian models, even if they are ridiculously expensive by world standards. Cars would be much cheaper in Australia if there were no domestic car manufacturing industry.

Interesting then that the examples of very high value adding manufacturing in Australia are lost in international perception and domestic Australian politics. And a great pity, because this is where the future lies and would stimulate a venture capital industry if government policy was as smart as the manufacturers.

I have provided examples before of high value adding firms which employ lots of people. A recent reported standout is CEA Technologies, based in Canberra. CEA has "designed, manufactured and marketed a naval defensive system more advanced than anything else on the world market" (Australian Special Report Defence 2nd November 2013). This protects naval surface ships from incoming very high speed missiles which have been almost impossible to destroy. "Like shooting a bullet with a bullet". And at very high closing speeds with unlimited manoeuvreability.

CEA has done it and major units of the Royal Australian Navy are being equipped with it. There are other examples in the defence sector where Australian engineering innovation and technology outstrips the rest of the world.

The strategic commercial basis is a customer with special needs and a budget to match. Just as post World War 1&2 economies were driven by the commercial application of military technology innovated at taxpayer expense, so can companies like CEA export their products to the rest of the world, provided regulations permit.

Just think what else could have been achieved had the subsidies provided to the motor industry been invested in manufacturing firms producing high value add products, not commoditised consumer products.

Anyone in government heard of the concept of opportunity cost? The alternative is the Southern European outcome, already underway in Australian cities and regional towns.

David Millhouse is an international entrepreneur with over 30 years in venture capital and private equity internationally. Based in Brisbane, Australia he is a specialist in venture financing and capitalisation, as well as the management of high growth companies, many of which proceed to IPO. He has conducted business in the UK, Germany, Switzerland, USA, Canada, Singapore, Hong Kong, Australia and New Zealand. A scientist by original profession, with an MBA and LLM from Bond University in Australia. He is a trustee of Bond University, Australia’s premier private University, and was formerly a trustee of the Queensland Art Gallery/Gallery of Modern Art. There are 30 years of publications and media on his professional activities and he has had a stellar career at CEO level since 1983.

For personalised solutions to the issues raised in the blog, please contact CORPbuilders TM at www.corpbuilders.com.au or call 0413 748 844